Not sure if you've read, but the world is getting crowded. Today, this little globe will symbolically reach a human population of 7 billion people, with baby Danica May Camacho being chosen by the UN to represent the 7-billionth.
Several months ago, we had—what seemed at first to be a gloomy forecast—the honor to create a poster for distribution to high school students. The poster shows two timelines and highlights events along this journey, as well as a more fact-filled side highlighting where we are and ideas for where we could get our population growth sustainable.
Turned out to be a lesson with some positive ideas and answers. We dug deep and allowed imagery and color to saturate through the mound of data, hoping that teachers and student alike would be drawn in by the history, and leave with a better understanding of their situation, without the weight of the world on their shoulders.
Challenge: Design a map and resource guide that can be taken with you to explore all that the rural part of Montgomery County Maryland has to offer.
Solution: For this project, we needed to create an easy way-finding method for the many businesses and farms listed for the map. We reworked the content into "areas", and created a system of icons to easily identify what each place offered. With an easy fold system, this piece is big enough to be read in the car but small enough to carry on your bike. Stay tuned for the updated online version!
State Department Federal Credit Union Annual Report 2010
Challenge: Create a concise report that highlights all that the bank has done, without being too long.
Solution: by boiling down the three key achievements with the client, we were able to strip out any fluff that would have made its way in to a normal annual, and deliver high-impact images with concise messaging.
National Geographic Society Volcano! Children's book
Challenge: Update a book we designed a few years ago with new volcano information and images.
Solution:While keeping the same overall look, we refined styles, updated chapter openings for more impact, and added new sections.
During PDC's retreat to NYC this summer, we challenged ourselves to photograph patterns we saw throughout the city. What one saw as just a fence another saw as fabric. It was really a way for us to see past the mundane in our environment and imagine what things could be.
One definition of a pattern is an artistic or decorative design. Marc Shillum of Method takes this a step further in saying that patterns are the way our brains perceive actions, thoughts, memory, and behavior to ultimately inform belief.
Our world is filled with sensory overload, and each of our brains interpret the surroundings differently. I think companies use patterns and repetition as a way for customers to recognize them. Coke, for example, uses their iconic bottle shape and a specific red with white, over and over again, as a pattern, as larger shapes, to strengthen the branding through memory and behavior.
Our challenge was to take something ordinary, and find the pattern, find something new in it. We decided to share the results and will be producing greeting cards with our patterns. If all goes as planned, all proceeds from any cards sold will be donated to a local charity. We will be sharing our patterns with you in the coming months so keep your eyes open…
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